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“How to run a rural campaign”
March 30, 2017 @ 10:00 am - March 31, 2017 @ 5:00 pmFree
This two day workshop will equip each participant with the skills to bring about change at a local or national level. Participants will go on to support the work of Scottish Rural Action in campaigning on the issues of greatest importance to rural Scotland, as well as leading their own campaigns.
Each participants will gain an understanding of:
– The elements of a successful campaign.
– Why campaigning is important.
– How to develop a campaign strategy – from identifying the issue to monitoring and evaluation after the campaign.
– Tools for developing objectives, a Theory of Change, key messages and an elevator pitch.
– The practical steps for developing a campaign strategy using a case study and the tools and techniques used during the day.
– An overview of how to influence local and central government, including MP’s and councillors.
– The importance of involving the media in campaigning. SMK will provide advice on how to create a good news story and work/ communicate with journalists. This includes advice on creating press releases and using other techniques to gain media coverage.
– The potential uses of social media in boosting campaigns.
The training is led by the Sheila McKechnie Foundation (SMK), which has 12 years’ experience of training and supporting campaigners across the UK and Europe. Supported by the Voluntary Action Fund.
This training is available free of charge for members of Scottish Rural Action. Tickets are extremely limited, and are available on a first come first served basis.
If you are not yet a member of SRA and would like more information about membership, which is free, click here.
In order to book you will also need a password to book tickets which is: RuralMatters
Frequently Asked Questions
Who can attend the training?
We are opening the training to all Scottish Rural Action members only, over the age of 16 years old. If you are not yet a member of SRA and would like more information about membership, which is free, click here.
When and where is it?
The training takes place on Thursday 30th March & Friday 31st March at the Perth Concert Hall. You must be able to commit to attending both days of the training in full.
How much will the training cost?
The training is free, but is only available to members of Scottish Rural Action. If you are not yet a member of SRA and would like more information about membership, which is free, click here.
What are the accommodation arrangements for staying overnight in Perth?
We ask that you make your own arrangements for accommodation. You will be able to claim your accommodation costs up to £50 per person per night back on production of a valid receipt (credit/debit card receipts are not accepted) and expenses form after the training. Expenses forms will be available at the training.
What meals will be provided?
We will provide lunch only on both days.
Can I claim back on travel costs?
Yes, we will pay expenses on production of valid receipts for public transport and accommodation costs. These must be full receipts and not credit/debit card receipts. If you are unable to travel by public transport, we endeavour to pay mileage by car of 25p per mile.
I'm not a member but would like to participate in the training. Can I do this?
We would ask those are non-members to sign up to join as members (it’s currently free to become a member of Scottish Rural Action). Once we have your details, you will be eligible to register to participate. To become a member, click here